Incite Blog

In order to sell Millennials on a product, concept or service, marketers have to connect with them on an emotional level that aligns with their value sets and their cultural norms. As reported in a June 2014 Mashable article by Macala Wright , music is a path to making that...
Over the past few years, I’ve gotten to know Mohan Sivaloganathan. By day, Mohan is the Chief Development Officer for New York City-based children and family services organization Sheltering Wings. In his spare time, Mohan is pursuing his passion – using media and entertainment...
In light of the many recent events impacting our communities, at home and abroad, one can feel powerless in response – troubled and unsure of what to do or how to help in response to the devastation and tragic loss of life. Domesticallly, our communities – NYC, Minneapolis,...
I recently read a fantastic article authored by Jennifer Williamson, Senior Vice President of Corporate Communications for Sodexo North America, about the ways forward-thinking brands are shifting their attention from targeting Millennials to engaging Generation Z (Gen Z)...
As a kid, I couldn’t get enough of the “ Choose Your Own Adventure ” book series. I loved assuming the role of the protagonist – making choices that determined the main character’s actions and the plot’s outcome. The impending options at the bottom of many pages allowed ME to...
“What motivates Millennials is a desire to affect THEIR cause through YOUR organization with their friends.” - Derrick Feldmann, CEO of Achieve Consider there are over 1.5 million nonprofit organizations nationally. Nearly all are convinced their mission is the most important,...
In today’s crowded brand marketplace and state of media over-saturation … one thing remains constant: people seek connection and welcome unique experiences. Event marketing takes the power of shared interest , and desire for connection – into parks, concert halls and stadiums –...
At Nike, Phil Knight and Bill Bowerman used a waffle iron to create the first running shoe. At Apple, Steve Jobs and Steve Wozniak worked from the Jobs' family garage to hand-build the Apple I. Sarah Blakely stripped down from the same white pants at meetings for three years to...
I have been hearing more and more lately about nonprofits that practice what I call "Hiring to the last dollar." What this means is the organization hires someone as soon as it is fiscally possible. There may not be a dollar left over for training, development or equipment for...