Jeremy's Blog

Over the past few years, I’ve gotten to know Mohan Sivaloganathan. By day, Mohan is the Chief Development Officer for New York City-based children and family services organization Sheltering Wings. In his spare time, Mohan is pursuing his passion – using media and entertainment...
I recently read a fantastic article authored by Jennifer Williamson, Senior Vice President of Corporate Communications for Sodexo North America, about the ways forward-thinking brands are shifting their attention from targeting Millennials to engaging Generation Z (Gen Z)...
As a kid, I couldn’t get enough of the “ Choose Your Own Adventure ” book series. I loved assuming the role of the protagonist – making choices that determined the main character’s actions and the plot’s outcome. The impending options at the bottom of many pages allowed ME to...
“What motivates Millennials is a desire to affect THEIR cause through YOUR organization with their friends.” - Derrick Feldmann, CEO of Achieve Consider there are over 1.5 million nonprofit organizations nationally. Nearly all are convinced their mission is the most important,...
Earlier this week in New York City, I had the opportunity to attend a few beneficial Advertising Week sessions. One in particular stood out, and not just because I dislike made up words like “Philanthro-tainment.” It kept my attention because Brian Gallagher, CEO of United Way...
My first Father’s Day was wonderful. I loved spending the day with my family, and my wife made the day incredibly special. My nine-month-old son is at the stage where the silliest things can make him light up and laugh, but most of the time he wears a questioning frown. It’s...
Hot off the press from last week's Cause Marketing Forum Annual Conference, here are four emerging trends that should inform the future of your brand's cause marketing efforts: Seek constant feedback allowing consumers to drive the narrative of your cause marketing program -...
Originally published here on May 11th, 2015. There are a seemingly endless number of “sharing platforms" these days. We share photos of what we eat on Instagram and pictures of those we love on Facebook. We professionally blog on LinkedIn and share personal musings on Twitter...
Originally published here on April 16th, 2015. Take 15 minutes and... Recognize a co-worker's recent success. Write a thank-you note to a new business contact. Email a former colleague with whom you've been meaning to reconnect. Ask the new person if you can help them with...