Expert's Blog

At Nike, Phil Knight and Bill Bowerman used a waffle iron to create the first running shoe. At Apple, Steve Jobs and Steve Wozniak worked from the Jobs' family garage to hand-build the Apple I. Sarah Blakely stripped down from the same white pants at meetings for three years to...
I have been hearing more and more lately about nonprofits that practice what I call "Hiring to the last dollar." What this means is the organization hires someone as soon as it is fiscally possible. There may not be a dollar left over for training, development or equipment for...
Originally published here on February 2nd, 2015. In social media, quick matters more than smart. I emphasize this point because I worked for several nonprofits and know of many others where everything must be perfectly smart all the time. How can you be quick? Be ready. 1. Know...
Originally published here on January 26th, 2015. We all know ways to start conversations. Weather, sports, the latest celebrity gossip. All of these will get you a conversation that you forget within 30 minutes. In many cases, that is just fine--you only wanted to open the lines...
Originally published here on January 12th, 2015. ...as well as they should. I just read a McKinsey article that captured, with some hard data, a few of the trends I experienced in my 15 years in the nonprofit world. 1. Under-Investment In 2011, the private sector spent about $12...
Originally published here on December 15th, 2014. I spoke to a group of potential MBA students on behalf of American Jewish University last week. ( My presentation is on SlideShare for anyone interested .) The topic was "Causes Marketing" and what we know is working for causes...
Originally published here on November 24th, 2015. What does your cause organization currently have in R&D? Nonprofits and government agencies usually don't talk about R&D, but the concept is an important one. What interesting, new ways are you exploring to connect with...
I often write about the changing media and marketing landscape. To me, nothing captures how completely everything has changed than to compare the TV show Modern Family with YouTube star Michelle Phan. Modern Family has won five Emmys in a row for Best Comedy and averages about...
Has your marketing changed in the last five years? Five years ago, I was the Development Director for a nonprofit and was quoted the price of $8,000 for a radio campaign to promote a summer concert fundraiser. I balked, citing the usual budgetary constraints of my nonprofit and...