Expert's Blog

Blog > Incite Blog > Expert's Blog > The key question to ask about your marketing

The key question to ask about your marketing

Has your marketing changed in the last five years?

Five years ago, I was the Development Director for a nonprofit and was quoted the price of $8,000 for a radio campaign to promote a summer concert fundraiser. I balked, citing the usual budgetary constraints of my nonprofit and the philosophical objection to paying for advertising.

Today, I still would pass at spending that $8,000 for that particular campaign of commercials. Instead, I would be able to choose from a host of options that didn't even exist five years ago. My choice would be a year-long Twitter consultancy by a firm that specializes in nonprofit communications and marketing.

Here's a quick test: Ask yourself and your nonprofit or government co-workers whether you have changed your marketing strategy or tactics in the last five years. If the answer is no, ask why not.

Over the last five years, the tools and costs of marketing have completely changed. Has your marketing plan?

At Nike, Phil Knight and Bill Bowerman used a waffle iron to create the first running shoe. At Apple, Steve Jobs...
I have been hearing more and more lately about nonprofits that practice what I call "Hiring to the last dollar."...
Originally published here on February 2nd, 2015. In social media, quick matters more than smart. I emphasize this...
Originally published here on January 26th, 2015. We all know ways to start conversations. Weather, sports, the...
Originally published here on January 12th, 2015. ...as well as they should. I just read a McKinsey article that...