Trends

The landscape of business is shifting, and if you haven't already noticed, it's no longer just about an impressive green number on your bottom line. Corporate social responsibility is here to stay, and more and more people are starting to notice the good work of some companies...
In 2006, after traveling through Argentina, Blake Mycoskie returned to the United States with an idea . He couldn't help but notice the versatility and functionality of alpargata shoes that were so prevalent throughout his travels. This simple observation triggered a simple idea...
Now more than ever, people are paying attention. We consciously purchase goods and seek out those that go beyond delivering a simple product. As Digital Natives continue to transition from tech-savvy children to mindful consumers, brands are beginning to pay attention as well...
According to the Naval History & Heritage Command, the Bermuda Triangle or “Devil’s Triangle” is an imaginary area located off of the Southeastern Atlantic coast of the United States and is noted for a supposedly high incidence of unexplained disappearances of ships and...
At Incite, we believe the most effective cause marketing campaigns are crafted with careful consideration of a company’s consumers, employees and key partners. Here, we demonstrate the importance of understanding the causes and issues that are relevant to these stakeholder...
“Pay no attention to that man behind the curtain,” booms the Wizard of Oz in the classic 1939 film of the same name. It has been nearly 75 years since Frank Morgan uttered that famous, metaphorical phrase. Today, the “man behind the curtain” has become a representative statement...