Layne joins the Incite team after working in account service at a cause marketing agency where she managed a variety of campaigns in the areas of water conservation, tobacco cessation, state beautification, and healthcare. With her she brings her love of color-coding, enthusiasm for status sheets, and experience organizing campaigns involving TV, radio, digital, social, print, and experiential marketing components.
What charity or cause are you personally passionate about and why?
From an early age, I was raised with a passion and a respect for the environment. Starting with recycling club in elementary school and building a compost bin with my family, to learning about the damaging effects the fast fashion industry has on our world and the people in it. I try to be intentional with my purchases whenever possible and love supporting companies and causes that not only give back but are sustainable and ethical in their manufacturing.
What is the coolest concert you have ever attended and why?
When I was nine I saw Carole King at the Backyard in Austin with two of my best friends and our moms. It was my first concert, and I remember hoping James Taylor would make a surprise appearance. Unfortunately, Sweet Baby James was a no show, but it was still a magical night. Obviously my parents had a big influence on my musical taste!
What do you like most about working at Incite?
Incite’s the perfect storm: hilarious and compassionate people doing quality work for projects that positively impact the community. What’s not to like?
When you are not working, what kinds of things do you like doing?
Outside the office I can usually be found walking my dog Barney, practicing yoga, drinking coffee in the flower section of Central Market, or in a craft store picking up supplies for my latest project. I’m also lucky to have my family and great friends in town, so life is full and lovely.
Why is making a difference in people’s lives important to you?
There’s a Ralph Waldo Emerson poem that sums it up well: “to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!"