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Incite Blog
Aug. 15, 2016

The Power of Personalities

In order to sell Millennials on a product, concept or service, marketers have to connect with them on an emotional...
Incite Blog
Aug. 11, 2016

The #Troublemaker Movement

Over the past few years, I’ve gotten to know Mohan Sivaloganathan. By day, Mohan is the Chief Development Officer...
Incite Blog
Jul. 18, 2016

#OneVoice

In light of the many recent events impacting our communities, at home and abroad, one can feel powerless in...
Incite Blog
Jun. 10, 2016

Moving on From Millennials: Getting to Gen Z

I recently read a fantastic article authored by Jennifer Williamson, Senior Vice President of Corporate...
Incite Blog
Mar. 31, 2016

Choose Your Own Adventure

As a kid, I couldn’t get enough of the “ Choose Your Own Adventure ” book series. I loved assuming the role of the...
Incite Blog
Nov. 20, 2015

It's Not You, It's Me: The Realities of Millennial Giving

“What motivates Millennials is a desire to affect THEIR cause through YOUR organization with their friends.” -...
Incite Blog
Nov. 16, 2015

Causes and brands alike flock to event marketing. Why?

In today’s crowded brand marketplace and state of media over-saturation … one thing remains constant: people seek...
Expert's Blog
Nov. 13, 2015

What is your founding story?

At Nike, Phil Knight and Bill Bowerman used a waffle iron to create the first running shoe. At Apple, Steve Jobs...
Expert's Blog
Nov. 09, 2015

A Crazy Hiring Practice of Nonprofits

I have been hearing more and more lately about nonprofits that practice what I call "Hiring to the last dollar."...